Dr. Lin Clark Request a briefing

Shorts

Short, self-contained pieces: one subject, one argument, a few minutes to read, sources at the end. When you need the full evidence, go to the research.

Dealing with one of these problems yourself? I work with organizations that need answers, not another slide deck. Let's talk.

What's in a five-angle short

Most subjects here are one page with five short sections, always in this order. Each has its own colour inside the article so you can jump to the one you need.

  1. 1Where I'd start: the first move I'd make, and the question I'd ask before spending anything.
  2. 2Where plans fail: where plans on this subject usually break, and the assumption I'd test first.
  3. 3Beyond the jargon: what the subject actually means once the vendor language is stripped out.
  4. 4What good looks like: the result that would tell you it worked, and the number I'd watch.
  5. 5The call leaders can't dodge: the decision leadership has to own, and what it needs on the table to make it.